Illuminating Brightening Serum is a non-Hydroquinone based skin brightening product, containing several botanical skin lightening agents, including Kojic Acid, to provide a powerful effect on pigmentation and age spots found within the skin. The proprietary blend creates a targeted approach to skin lightening, effectively fading age spots more than surrounding normally pigmented skin. Kojic Acid, found in the Illuminating Brightening Serum, is effective for brightening uneven skin tone. In addition the Garden Cress Extract works synergistically to provide a targeted lightening effect on age spots. Additionally, Illuminating Brightening Serum is formulated with apple, algae and pomegranate extracts, providing antioxidant protection and skin brightening abilities, protection against environmental stressors such as free radicals and sun damage. Panthenol, also known as Provitamin B5, improves the look and feel of the skin, addressing the texture and moisture levels. Skin soothing agents, such as Aloe, offer skin soothing properties to calm irritation and inflammation. The synergistic formulation of the Illuminating Brightening Serum results in a visibly brighter, more even skin tone by eliminating dark spots successfully through lightening agents and providing powerful antioxidant protection intercepting future sun-related pigmentation.